In today's world, most people prefer to search for information on the Internet rather than through more traditional media. Online media have large coverage, their statistics are easy to track, and the information is clearly targeted. By collaborating with popular online publications in Georgian and Russian, we will be able to convey the necessary information to a much larger number of potential patients and/or their relatives and friends who may recommend contacting the MEDIPOL clinic. Online publications have well-developed social networks, which makes it much easier to convey information, and feedback is also well developed.

Despite the fact that large TV channels or other national media have large coverage, it is regional media that have direct access to the local population. They know the problems of regional residents better and are usually trusted much more. They also have well-established feedback with the population.

We believe that an important component of a successful media campaign is to make MEDIPOL recognizable in business circles. Such specialized media can significantly strengthen the image of MEDIPOL as a reliable organization, which will increase the level of trust among the population. Statistics confirm that citing companies in such specialized media increases the overall rating.

We can target materials with native advertising directly to those groups of people who are interested in a specific problem (search queries in Internet search engines, specialized groups in social networks, etc.). Our specialists will prepare advertising campaigns for each of the created products for those groups of people who have the greatest chance of becoming potential patients.

Holding a large-scale conference at one of the leading universities offers a number of advantages. This allows integrating the promotion of MEDIPOL into the general issues in the field of healthcare, attracting the maximum number of media, including leading TV channels without spending on direct advertising, attracting students of medical faculties of various universities, loudly declaring oneself not only at the level of one country, but also of all countries participating in the conference. The participation of the diplomatic corps and representatives of the Ministry of Health will raise the level of the conference, and panel discussions, press briefings and other media activities will allow creating a lot of accompanying multimedia materials, allowing creating a lot of "aftershocks" of the information campaign.